By Shaina Griffin
Southern Tier Communications Strategies, LLC
Successful organizations, in today’s world especially, must have access to and utilize a digital marketing expert. How could we ever live without one?!
Experts of this variety (of our variety) nurture and prime organizations of all types – whether small businesses or even nonprofits – for growth, visualization, perspective and outreach … in the digital realm, where your audience lives, eats, sleeps, breathes and entertains itself.
In a Nutshell: What is Digital Marketing?
You know digital marketing is the practice of advertising products and/or services using digital platforms and channels such as search engines, social media, email marketing and much more. What you might not know is that your digital marketing efforts don’t necessarily need to pound consumers with a never-ending barrage of messaging about how great you, your products or services are. (In fact, they prefer the exact opposite.)
Content marketing should aim to be helpful. Answer consumer questions. Enlighten. Inspire. Meet them when they are, where they are, and how they engage in the digital realm to nurture informed decisions and reach logical conclusions – ending with them choosing you.
With a little preparation and research, organizations can reach new and growing audiences — prospective customers and clients – who are looking for help and not an overbearing sales pitch. No matter the industry, they’re looking for compelling stories in an ongoing narrative that builds trust in your brand.
Strategizing and navigating all this, quite often, requires a digital marketing expert.
Why is a Digital Marketing Expert Important to Your Organization?
Let’s tell your story. A digital marketing expert can help to craft that compelling narrative with a true understanding of how best to deliver the message, with eyes toward leading your ideal buyers to their aspirations. And they also maintain a focus on the following 3 HUGE, KEY areas you can’t ignore:
1. Staying Ahead of Your Competitors
Understanding your competitor(s) digital marketing methods will help you to go one step further and conquer them online. Now, you should never duplicate what your competitor(s) is/are doing, but you can certainly work to understand their tactics and give your customers something better.
You may begin with aesthetic appeal – eye-catching graphics, awesome videos, etc. – but great digital marketing runs deeper than surface level. Staying ahead of competitors takes deep research and knowhow.
2. Understanding Your Online Market
Without a digital marketing expert and a strategy around the digital places your audience calls home, you might not understand your online marketplace and where you stand within it. The dynamics of your online market may be different to traditional channels – with different types of customer profiles and behaviors, competitors, propositions, and options for marketing communications.
There are fantastic online and SAAS platforms that help to build this understanding. You’ll undoubtedly be looking at keyword research, social analytics, click-thru rates and all sorts of data. There’s no harm in seeking expert advice to organize and make sense of it all toward a STRONG strategy engaging your online audience.
3. Choosing the Correct Platforms
Choosing the correct platforms to market and advertise business depends on two big things:
- The type of service or product that you offer.
- The audience you’re trying to target.
What works for some organizations, may not work for others. Flashy YouTube ads and hilarious TikToks don’t always work in the B2B realm, where decision-makers are making a thousand serious, no-nonsense choices daily for their business. Similarly, downloadable white papers and e-books wouldn’t compel a Gen Z mom looking to buy a skateboard.
Those examples are overly simplified and generic, of course, for conversation purposes. But the logic holds true. Your digital marketing expert will understand – through research and experience – where, when, why and how to engage your audience.
Choosing the Right Digital Marketing Expert for Your Organization
It’s an important call for your organization. Some have very defined digital skill sets for specific purposes, while others have a broader focus.
Southern Tier Communications Strategies, LLC has a broader, adaptable focus for digital marketing clients – particularly in the B2B realm. If you are ready to take your business or organization to the next level and have not yet invested in a digital marketing expert, what are you waiting for?
Contact us at firstname.lastname@example.org for a free (and pressure free) consultation!