You’ve poured your heart and soul into launching your business podcast. Such a wise decision! A business podcast can be a valuable part of any organization’s content marketing strategy. Unlike tactics like paid ads and email blasts, they’re elements of marketing that people ACTUALLY want to see and hear.
Now it’s time to get it noticed! Our partners at Grand River Agency recently published a blog post on business podcast promotion using short-form video.
(Check out the original blog here: Business Podcast Promotion: Unleashing the Potential of Short-Form Video.)
In this post, we break down GRA President Kelsey Boudin’s expert insights and explain how business podcasting is an ideal path to thought leadership.
Why Short-Form Video for Business Podcast Promotion?
With millions of podcasts vying for attention, standing out doesn’t just FEEL like an uphill battle. It IS an uphill battle. But Kelsey tells us that short-form video is here to save the day if you’re also video recording your podcasts.
Here’s how:
Social Media Promotion
Social media today is a visual medium. Sure, attention spans are shrinking by the second – literally – but video is king on social media in general.
Platforms like Instagram Reels, YouTube Shorts and even TikTok are the perfect playgrounds for promoting your business podcast to a wide audience. Schedule some teasers. (We’ll get into that in just a second!)
Create Captivating Teasers & Trailers
Crafting brief teasers and trailers is key to piquing the interest of potential podcast listeners and viewers. Share snippets of intriguing conversations, thought-provoking insights and even funny outtakes to entice your audience to tune in for more.
Kelsey explains that the best business podcasts are those that offer solutions to pain points. But he also notes that promos showing humor and “your human side” are great for capturing attention.
Editing Made Easy with AI
Busy juggling multiple tasks? AI-powered podcast editing tools are your new best friend. By transcribing podcast episodes and editing them into concise video clips, you can create engaging snippets that grab viewers’ and listeners’ attention from the get-go.
Artificial intelligence has made so many digital marketing tasks easier. Creating great volumes of content has never been easier. But Kelsey offers a word of caution: AI is merely a tool that still requires the human touch.
Diversify Your Content
Don’t fall into the trap of repetitive content – even when it comes to short-form video for business podcast promotion. Get creative and show your audience something new:
- Behind-the-scenes footage
- Interactive Q&A sessions
- Funny outtakes
- Captivating location shoots
A great content marketing strategy doesn’t just churn out the “same old” content. Keep it fresh, keep it engaging!
Business Podcast Promotion: Engage Your Audience Like Never Before
Short-form video – especially on social media – is the perfect conduit to your brand. But it’s not just about promotion for the sake of promotion. It’s about building relationships and offering a way for viewers and listeners to commune with your message.
Use your business podcast promotion to show your human side. Lift the veil to your organization. Respond to comments. Foster a sense of community with your business podcast promotion. With the right content strategy and tools, the people will ultimately choose YOUR BRAND to solve their pain points!
Ready to take your business podcast promotion to the next level? Email Josh Hatcher, Grand River Agency’s VP of Client Success, at josh@grandriveragency.org to kickstart your podcasting journey.
