What does E-E-A-T have to do with search engine optimization (SEO)? Josh Hatcher, the VP of Client Success at Grand River Agency, is out with a brand new blog post to explain the concept of E-E-A-T to benefit your business website SEO.
What does Josh have to say? Well, he wants your website to E-E-A-T!
Read the original blog post here: How To Boost Your Business Website SEO With E-E-A-T. Below are a few highlights.
Search Engine Optimization: What Does E-E-A-T Even Mean?
Unleash the power of E-E-A-T on your business website SEO! Hungry to learn more?
No, it’s not a spelling error. It’s an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness – the four pillars that elevate your content and website into the realm of top-notch search engine optimization.
Why This Matters in SEO
E-E-A-T, introduced by Google in 2014, has evolved into a critical factor for SEO success. It signals to both search engine algorithms and digital consumers that your website offers expert-level content, capable of addressing their queries comprehensively. Josh’s blog post serves as your guide to understanding and implementing the components of E-E-A-T,
The Essentials: How to Craft Expert SEO Content for Your Business Website
Empower your business website SEO efforts and keep your site ahead of Google’s algorithm updates. Here’s a breakdown of the E-E-A-T acronym:
1. Experience
Content creators must show they possess genuine firsthand experience in the topics they cover. Authenticity matters. Writing about subjects without relevant experience may compromise accuracy and credibility. (Unless you’re an expert in research and digital content production like the professionals at Grand River Agency.)
2. Expertise
Building upon experience is expertise. Of course, it goes without saying that expertise is the hallmark of EXPERT-level content. Search engines favor content that showcases a deep understanding of the subject matter, be it a lawyer discussing how to get out of a traffic ticket or a dance instructor writing about different styles of dance.
3. Authoritativeness
Being recognized as an authority in your field adds another layer to SEO credibility. Recognition, mentions and backlinks from industry leaders and social media shares contribute significantly to establishing your website’s authority. (And anyone who encounters your business website and digests your content will immediately recognize you as an industry thought leader.)
4. Trustworthiness
Trustworthiness is paramount for SEO success. Beyond credible content, your website itself must be seen as trustworthy. This involves regular updates, fast load times, user-friendly navigation, and implementing security measures like HTTPS.
Other Best Practices to Improve Your Business Website SEO
Beyond E-E-A-T, there are other elements you can add to your business website to improve its standing in search engines like Google and Bing.
1. Make an About Us Page
Give your audience a glimpse behind the scenes. An About Us page humanizes your brand and nurtures a sense of trust.
2. Keep Your Site Updated Regularly
Regularly update your content to keep it relevant. This includes refreshing stats, updating links, and adapting your SEO strategy to align with algorithm changes.
Just as a prospective client would hate to visit your website and find it hasn’t been updated in years, search engines algorithms “think” much the same way.
3. Collaborate with Like-Minded Experts
Join forces with other brands through guest posts or joint research. Collaborative content from credible sources and other “industry heavyweights” enhances your domain authority and SEO standing.
Seek Expert SEO Help for Optimal Results
Navigating the complexities of website development and digital marketing can be overwhelming. If you find yourself juggling these tasks with limited resources, consider seeking expert assistance from an experienced digital marketing agency. Let professionals handle the intricacies while you focus on the core of your business.
For a free consultation and guidance tailored to your business, contact Josh Hatcher from Grand River Agency directly here. Improve your website’s E-E-A-T, supercharge your SEO, and watch your business thrive!
